There are times when shoes are simply not important. This weekend is one of those times. With recent events at home and abroad, I look around and I notice the really important things – family and friends. It is times like this that we all take stock and recognise what needs attention and what doesn’t. 

This blog is all about shoes. But it is also part of my daily life and so I wanted to express my sorrow and grief for all the families who are suffering at the moment.

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The perfect boot

For years, I’ve been on the hunt for the perfect boot. I’ve seen them almost perfect in the smaller sizes (of course) but still, nothing has quite hit the mark.

For me, the perfect boot is as follows: it is brown leather, specifically – tan leather. It has an almond toe, a lovely modest curve to it, with a hint of sexy, without being overt. The heel is almost like a cowboy boot heel, but more elegant, possibly thinner, less depth.

The height of the heel is important obviously. It needs to be high enough to go dancing in, if the mood occurs but low enough to do the school drop off without feeling ridiculous. There should be a small detail at the top, maybe a bit of edging, to bring it all together. I don’t think these boots have a zip, as I think they should be like old friends – you can pull them on and off without any effort but with a perfect fit. Oh and of course, these boots should not cost the earth.

These are not just ordinary boots – these are my perfect boots.

One day, i tell myself, one day.

My shoes let me down again

I’m out tonight at two parties, so thought I’d buy myself a sparkly skirt for the occasion. Tried it on – but guess what. Yep, that’s right, I don’t have the shoes to make the outfit.

What I need is a pair of these ‘Wales’ booties to go with it.  wales

 

Or even the chunkier ‘Juneau’ to butch the whole thing up a bit. Jeaneau

 

But, instead, I’ll just have to wear jeans again, so I can get away with the shoes that I have got. Frankly, the way the weather is at the moment, I should probably just wear wellies anyway..

 

Market research

I’m in the throes of a love affair. That is, a love affair with my own business. I have a real vision for this business and I know who my target customers are – they are female, aged between 21 – 45. They probably live in a city in the UK, they either work in a creative industry or they are creative themselves, they earn a salary but do not have money to burn, making each shoe purchase an important one – but they like fashion and are prepared to pay a little toward it. Crucially, they have size 9 and above feet. Obviously there are potential customers out there that do not fit all of those categories, apart from having larger feet. But what I need to do is find those women. I know they are out there – I am not the only one who feels this way about the shoe choice for our sizes. I’ve read countless forums where women rage against the unjustness of this world which struggles to cater for anyone who isn’t ‘average’.  If you’re out there, raise your hand! Give me a shout, let me know I’m on the right track. In the meantime, I’m going to loose sleep and not eat and desperately check my emails, in the hope that my love affair comes to some kind of fruition. 

Shoes shoes shoes

Its alarming how much of my brain space shoes occupy. Considering I don’t really have any – its like shoe porn. I drool over various websites, mostly in the states, imagining the outfit I could put together if I just had that pair of shoes. I’ve attached images of shoes which are available in the States – but aren’t really available over here, unless you are prepared to pay international shipping, import duty and all the other costs associated with getting goods into the UK. For anyone in the same position as me, they will literally make you drool.