It seems to me that starting up a new business is a lot like being pregnant. You have an idea, it’s conceived, it grows, it gives you a few scares along the way, as well as real moments of pleasure and feeling complete, then it makes you feel a bit uncomfortable and you stop sleeping well, after a while you can’t really do much other than concentrate on the baby/project in hand and eventually, after some messing about, to-ing and fro-ing and general boringness, you finally  produce something which you’re immensely proud of.

I’m not there yet with Shoes for Ruby, but I believe i’m on my way – I think I’m at the stage now where people are commenting on the size of my bump everywhere I go…

All pregnant women should have a mini break to prepare them for the time ahead so with that in mind, I’m taking a week off (read, I’m going somewhere that doesn’t have wifi, which is FREAKING ME OUT) so things will go quiet for a while.

Rest assured though, while I’m away I’ll be concentrating on being fully operational for the coming few months and arrive back ready to fold tiny little baby grows and waddle about for a while.

If you need to contact me please email me: info@shoesforruby.co.uk (because I still have my trusty phone and I can but hope there is some kind of 3G signal)

Metallic toes

The metallic trend is taking many forms, but particularly in the shoe industry. I love Miista shoes, mainly because they’re London based and slightly out there and probably far more ‘fashion’ than I’d realistically dare go, aside from the fact that I generally love their style, including the website. They do a fabulous metallic/hologram brogue, as seen on Taylor Swift recently at the Billboard awards.

talyor swift


I’m also quite a fan of AtterleyRoad.com, a company which pull together all the best from the high street and designers and creates looks and styles which you can then buy from their website.

They have pinpointed these little beauties whilst stating that ‘nude shoes never go out of fashion’.



Forgive me for sounding like a stuck record, but these are pretty much exact replicas of Charlotte, which are available in nude and coral (which should probably be called red, but I don’t want to be in breach of any trade descriptions act or anything) and look like this.

Charlotte nude profile one


It’s at this point that I should probably say that Atterleyroad.com is selling the Lola Cruz for £150 and I’m selling Charlotte for £60. Also, I think it hopefully goes without saying that Atterleyroad.com doesn’t do big sizes. And I do.

But, what I’m proud of is that I’m managing to keep my stock in the fashion game, which was my intention from the beginning.

I still can’t find shoes which meet my expectations on other sites in my size – and there has been an influx of places doing larger sizes in the last few months. It’s almost like the tide is slowly turning, but retailers still seem to think that because we have larger feet, we don’t worry about style or trends.

So, with fashion forward companies like Atterleyroad.com and Miista.com all getting on with the metallic trend and with Shoes for Ruby keeping up with the big boys, I’m going to carry on doing what I’m doing and hope that those ladies with large feet will soon get to hear about my on-going mission and realise, they don’t have to make do anymore!

Thanks, as ever, for reading. x



The thin and the fat of it

Did anyone see the picture of Julienne Moore’s feet at Cannes last week, on the red carpet? Her shoes were not too small (although they did look tiny) but they were way too narrow, which made her little toes stick out and look frankly, pretty gross. She had, like every other cleb on that red carpet, borrowed the shoes, which were in a sample size, which is of course, no size at all. Is a sample size a size 0? If so, what is the equivalent shoe size?


Julienne Moore is a real woman with real dimensions which is why these shoes do not fit. How many of the women we see smiling serenely on the red carpet in these magnificent gowns are actually in utter agony and not breathing for the entire duration of the evening?

I know there is a bit of a half hearted movement at the moment from various UK designers to stop using sample size models in the hope it discourages the sort of not eating- dieting that is so common in that industry, which is a positive move forward in the right direction. But what will it take for sample sizes to stop being totally unrealistic, resulting in young girls being under pressure to be stick thin.

Funnily enough, I used to be stick thin, like, alarmingly so – and I’m sorry to be the one to tell you this, but thin is not necessarily good (although I’d be lying if I didn’t admit that I spend quite a lot of my waking hours now wondering about how I can get thinner, but even that makes me cross because I’m not fat, I’m a healthy size 14/16, having, in my twenties,  discovered food, babies, staying in and eating, that sort of thing).

I could give you endless examples of people commenting on my thinness when I was a teenager, in public, thinking that because they’re talking about being thin, not fat, it’s totally ok to comment on a random stranger’s physical appearance. (It’s not, for the record).

Oh god, sorry, I’m totally digressing. Anyway, what I’m trying to say is people’s conception of what is normal, average, correct, whatever, has got to change – that goes for sample sizes, shoe sizes stocked in high street shops, clothes, everything.

Then it will be unnecessary for women like Ms Moore to cram her feet in to shoes which are too small in every way, for thin people to be ridiculed for being thin, for fat people either having to make a conscious decision not to care and embrace it or to give in to public opinion and constantly try to slim down. It’s madness! I think I’ve just imagined Utopia. It would have to contain chocolate and wine though. Just in case you were wondering.

Summer collection – due in next week

Raleigh gold profile 2Raleigh coral prfile 2

I’m delighted to show you the summer collection, which I’m stocking in limited quantities. I’ve chosen these shoes for their versatility and glamour, but also because these are the sorts of shoes missing from the choice already available in the UK. As ever, these shoes will be available to buy on my eBay pages (soon to be an eBay shop, which is exciting). I’m sticking to my promise to make them affordable and accessible, prices are tbc but I promise to keep them as low as possible.

Any feedback, comments welcome – hope you like them. Thanks for looking.

montego bay black profile 2Edina grey profile 2Edina black profile 2Ashland yellow profile 2Ashland pink profile 2Charlotte nude profile 2Charlotte coral profile 2