Heady heights

Interesting things that I learnt last night Number 1: James Dyson didn’t have any investment to set up the company. He had a product and some enthusiastic helpers and then an American company tried to infringe on one of his patents, so he sued for £3 million and won. That was his only outside investment. Cool huh?

Interesting things that I learnt last night Number 2: Just because you call yourself a ‘PR & Marketing Guru’ on your business card, does not mean you are one.

Interesting things that I learnt last night Number 3: There is so much support for people like me (i.e trying to set up, promote & manage a small business) today I feel like a mad professor trying to make the best use of my limited time to make use of all these resources.

http://www.smarta.co.uk run these great events, bringing together some real market leaders to talk about various issues facing entrepreneurs (because that is what I am thank you very much).

Last night focused on marketing on a shoestring and I got some real gems of information from the panel.  I also felt  part of a real community, which counts for a lot when you’re working from home, on your own, day in day out, only communicating via email or twitter or whatever.

I also got to market myself in front of 200+ people for 30 seconds, which actually, I quite enjoyed (did have sweaty palms though).

All in all a fascinating few days at the office. As it were.

Dare I even talk about shoes now after discussing the heady heights of entrepreneurship. Yes, because that is what it’s all about for me! Product, people, placement. The 3 P’s.

Today calls for a more serious shoe, something which enables you to pace around the room , in an enthusiastic and entrepreneurial way.

It’s Edina, a gladiator with a serious side, all straps and comfort, with an edge. These along with all my other shoes, are for sale on my eBay store http://stores.ebay.co.uk/shoesforrubyuksizes91011

Edina black profile 2

Thanks for reading. x

Today I’m confused

I know its good to have choices. It’s what we strive for really isn’t it, by working hard, earning money, enabling ourselves to make choices to better or further our lives. But sometimes I do wish that there weren’t so many choices available to us.

Shoes are a good example of that. I’m in the process of choosing the summer range for Shoes for Ruby but I’m struggling. The whole point about the shoes I want to stock is that they reference key trends seen on the catwalk without being overbearingly ‘fashion’. That’s what I want from the shoes that I wear (and seeing as that I’m yet to establish a customer base, my gut instinct is what I’m going on). In researching key trends in the shoe world, I find myself totally overwhelmed. In one magazine it says that its all about the nude ballet shoes, which I suppose would echo the nude nail trend. Then another online article states that its all about the neon and eye popping brights, single straps and/or platform wedges.

Also, it all seems so celebrity led. It would be easier maybe if I decided on the celebrity who’s fashion sense I respected and then mimicked them. But then, who would that be and don’t they also make mistakes?!

Being a very small start up, I have to make choices which tell the customer about my company and I’m fearful of getting that message wrong. I suppose many people would tell me to take a risk, go with my gut, follow my instinct. In the end, that is probably what I will do. But that doesn’t mean I’m not worried about those choices and (sometimes) wishing that someone would make those decisions for me.

Onward though. I wanted to show you pictures of these shoes because there is one style which seems here to stay for summer and that is the gladiator. I thought these were a really fresh approach to them, in a great colour – definitely a contender for the summer stock.