Upper Street rule

I went along to the launch of Upper Streets new line of shoes by Nicole Summerwood last night, a sleek event attended by lots of sleek looking girls with immaculate nails. Drinks were flowing and the music was pumping by the time I got there, but I barely noticed all that as I was mesmerised by the shoes. There they were, elegant, sophisticated, and fashionable, perched on their white columns, in all their glory.

There were some real stand outs for me, among them the dark grey, glittery heels, perfect for just about any dressy occasion and certainly the ones I’ve got my eye on for the party season. Also, some black suede ankle boots, very similar to ones you’d find in any high end high street shoe shop, but that is the beauty of it.Up to now, ladies with larger feet couldn’t buy these kind of shoes from any high end high street shop.

With prices starting at £170 they wont be a casual purchase but I actually don’t think they’re particularly over priced.  You get what you pay for when it comes to shoes, much like make up, clothes and other fashion items and these are quality products, well made, using good materials and most importantly engineered for larger sizes, important for insteps and heel sizes.

I thought it was unfortunate that they weren’t displaying the shoes in the larger sizes – I saw a lot of 40’s and no 44’s. There is a difference in feel in a shoe along the sizes and it would have been good to have felt them and seen them in the flesh. Maybe even try them on at the event – I can’t have been the only one wanting to slip those beauties on and give them a test run!

But, all power to Upper Street – they have got in there early on what will be an increasing market and they will hopefully establish themselves as a brand to contend with in the larger sizes category, making other suppliers raise their game to compete. Long live Upper Street!

iPhone September 2013 043

Shameless self marketing

Although if its about a company, its not self marketing is it? It doesn’t come particularly easy, this promotion of my goods, tweeting people and asking them to re-tweet (especially if they don’t, as happened yesterday, but then being supermodel, I expect Erin O’Connor is very busy and anyway, she must get asked to do that all the time, so I’m over it) and talking endlessly about the shoes I’m selling to practically anyone who will listen.

In case anyone is interested (and thinking that they like the shoes but they’re not prepared to spend that kind of money on them) I’m going to be doing flash sales on Tuesdays – the reason being I can call them Ruby Shoesdays! Clever huh. (as in the Rolling stones tune, Ruby Tuesday.. it rhymes see… ok, whatever). Does it make any difference that Ruby was actually born on a Tuesday?

Anyway, expect to see quite nice reductions on my RubyShoesdays… in the meantime, here are the links again to my eBay pages, where you can buy the shoes – save them to your browser for Tuesdays!

The gorgeous smoking slipper in rust & leopard, sizes 10 & 11 http://bit.ly/WBHSgh

and the ultimate party shoe, with a cone heel & studs included, sizes 9 & 10 http://bit.ly/WByPw2

as ever, thanks for reading.

Shoe prices

I felt that I should explain my reasons for the pricing of my shoes. I know, through research, that smoking slippers vary widely in terms of price and this is usually down to the materials used. Baukjen for example is stocking very similar shoes in very similar colours, for over £100 a pop. However, these are leather, from a well known brand, which means they can charge a premium. New Look, at the other end of the spectrum, are stocking smoking slippers, which cost only £15. They are in quite drab colours though and you can be pretty sure the materials aren’t exactly high end. 

My shoes are all under £100, but are at the top end of that price range. This is because shoes in larger sizes are by their very nature more expensive than standard sizes, because they cost more to make. I am also importing them from the States, which is costing a fair amount. Both Kingston & Camden are well made, solid shoes and I think they are worth the £75 & £85 I’m asking for them. It remains to be seen though, if my customers (or prospective customers) agree with me.