I like talking about the weather as much as the next person, but when it comes to shoes, you really have to think about it. I’m looking ahead to the summer, trying to decide which styles might work best for us and I realised that I probably need to take heed of a long term forecast. There is very little point in ordering in loads of strappy sandals with open toes if we’re going to get rained on all summer, but on the flip side I don’t want to try selling autumnal shoes in the heavy heat of august, if we do get some sun. So I was wondering if brogues were the way forward. Namely, these.
Obviously they are neither eye popping colours nor sophisticated heels, but I wonder if they might stand the test of a British summer quite well. I live in jeans, so its easy for me to imagine them paired with some boyfriend cut light denim, but would I wear them with a skirt? Flat shoes and skirts are always a problem for me, due to my skinny ankles and large feet partnering up to look a little like I’m off to the slopes on my size 10 skis. But do these have enough detail on them to balance that out?
Anyway, I know as Brits, we joke about our obsession with the weather but when you consider how much of an impact it has on our daily lives, its not altogether surprising. I’ll consult someone Micheal Fishlike and if I get some good news about our forthcoming summer, I will let you know. If you see lots of autumn like shoes on my site, you’ll know we’re in for a wet one. Fingers crossed…..
One of the nicest parts of working on a business idea is all the market research I’ve had to do. This has involved palming the kids off on willing mothers and other nice people and sauntering off to the British Library to look at various reports into the trends and forecasts of the clothing and apparel industry.
What is really interesting is that non-standard size sales in 2012 reached a value of £4,284 billion and it is estimated that by 2017 it will have reached just over £8,00 billion. I know that I should be able to give you a percentage value of the entire clothing & apparel industry and that is something I will find out, but even without a comparison, that figure is staggering. The fact also that they expect that to have more than doubled by 2017, suggests that these market researches and trend forecasters all know what I’ve been whanging on about for years – that the number of people like me (ie who need to wear non-standard sizes) is growing and will continue to grow for years to come.
Yet again, I ask myself why shoe retailers are not jumping on that bandwagon already? I asked a friend who works at a very well known fashion mag who also has size nines, if she could shed any light on this and she said its because at the moment, there is not enough money in it for the big retailers to make it worth their while. They all say ‘they are looking in to it’ but that is a long way from doing anything about it.
Well, we knew it had to be about money didn’t we. In the meantime, I’m trying to hunt down some heels with just two straps, for spring and summer, like the ones seen at many of the shoes in NYFW. Its London’s turn in a few weeks, it will be interesting to see what that brings for UK footwear.